Graphic Design Portfolio

Zesto is a landmark restaurant all around Atlanta. Each location has a slightly different architecture and interior design, but all with a retro feel. The Piedmont Road location has a 1950’s feel to it, so we used fun fonts and bright colors. We chose a giant half-tone pattern background and segmented each food item with a bright red ringed, rounded rectangles. The main food items are huge and beautifully photographed. This massive 8×4 menu is easily readable no matter how long the line to order is.

Because of the unusual, space-age architecture, the daily specials board required odd angles to fit the space above the counter. Each daily special needed a slightly different space, reduced a bit each day.

The ice cream menu board features all of the same styling with the half-tone background patters, bright colors, beautiful, mouth-watering images and big plastic-like typography for item names.

The Zesto restaurant chain in Atlanta celebrated 65 years in business in 2014. While each location stands as sort of a different moment in time through the last 65 years, we chose to go closer back to the beginning to celebrate with this retro style poster. Our “colorized” image of young 40’s era friends sharing a delicious Zesto strawberry milk shake was perfect for conveying a simpler time. We added the Zesto cup and shake and revisited some of the Zesto brand elements we found on old advertisements, like the “Its Zesto Time” banner.  The “superman” style font treatment reminds of of a golden age of the cinema poster.

This second poster is a composite image we created from an stock photo of a waitress and a selection of Zesto food items. We combined all of the images and applied an illustration treatment to everything to simulate the old hand painted advertisement style.