Zesto is a landmark restaurant all around Atlanta. Each location has a slightly different architecture and interior design, but all with a retro feel. The Piedmont Road location has a 1950’s feel to it, so we used fun fonts and bright colors. We chose a giant half-tone pattern background and segmented each food item with a bright red ringed, rounded rectangles. The main food items are huge and beautifully photographed. This massive 8×4 menu is easily readable no matter how long the line to order is.
Because of the unusual, space-age architecture, the daily specials board required odd angles to fit the space above the counter. Each daily special needed a slightly different space, reduced a bit each day.
The ice cream menu board features all of the same styling with the half-tone background patters, bright colors, beautiful, mouth-watering images and big plastic-like typography for item names.