Web Designer & Graphic Artist - Atlanta
The tri-fold brochure for ZYTO packs a lot of information in an easy to understand way without being overbearing with text.
The images of healthy, active people are used throughout of the entire promotional package of posters, postcards and newsletters. The ZYTO handset is a centerpiece image on the fully opened trifold. White space, light typography, soft colors, round images and smiling faces combine to promote the message of better health.
We developed multiple newsletters for ZYTO to promote the product to health care providers and potential customers. These multi-page pieces feature articles about health and information about the ZYTO product.
We featured images of the product in action and images of the same healthy smiling faces used throughout the entire package of promotional materials, which include a poster, postcards and a trifold brochure.
The poster is available to health care providers who utilize the ZYTO product in their practice.
These color postcards feature the same smiling, healthy people used in all of the ZYTO promotional pieces we developed. Each postcard is a little different in content, color and composition. The images are bright and colorful and leave plenty of white space to keep the messaging clear.
Postcards are available to healthcare providers to mail to their patients in order to encourage them to inquire about early diagnosis with the ZYTO biofeedback device.
Because each postcard has different imagery and messaging, doctors can choose to mail different postcards to different patients or stagger various mailings to the same patient several times.
Zesto is a landmark restaurant all around Atlanta. Each location has a slightly different architecture and interior design, but all with a retro feel. The Ponce de Leon location had a stunning, deco, traditional diner look to it featuring lots of shiny chrome, diamond pattered indigo tile and red vinyl. We toured the restaurant, took pictures of furniture, fixtures, lighting and even the wallpaper to design a new theme for their massive menu board,daily features menu and ice cream options.
The main board is the main show piece, merging all of the design elements together. A rich red diamond pattern background is modeled after the textured wallpaper in the dining room. Each food item resides on its own mini indigo blue felt, chrome rimmed menu board. The selection names and numbers are either red or silver chrome. Food images are big, colorful and beautifully photographed. Styling elements for the ice cream, beverages and kids menus help to cement the retro feel.
The Daily Specials and Ice Cream boards use the same overall style of mini menu boards and chrome lettering, but this time on a blue diamond textured background. These two menus hang high above the ordering counter. A third segment of this set of soffit menus included an LCD monitors featuring a cycle of additional ads and food items. we developed the assets for these as well, using many of the same design elements.
