The main image we selected for the ZYTO poster is a celebration of health and life itself. The ZYTO handset provide bio-feedback to health care providers, so the message of the poster is to encourage better health through early diagnosis.

The poster is available to health care providers who utilize the ZYTO product in their practice.

These color postcards feature the same smiling, healthy people used in all of the ZYTO promotional pieces we developed. Each postcard is a little different in content, color and composition. The images are bright and colorful and leave plenty of white space to keep the messaging clear.

Postcards are available to healthcare providers to mail to their patients in order to encourage them to inquire about early diagnosis with the ZYTO biofeedback device.

Because each postcard has different imagery and messaging, doctors can choose to mail different postcards to different patients or stagger various mailings to the same patient several times.

Zesto is a landmark restaurant all around Atlanta. Each location has a slightly different architecture and interior design, but all with a retro feel. The Ponce de Leon location had a stunning, deco, traditional diner look to it featuring lots of shiny chrome, diamond pattered indigo tile and red vinyl. We toured the restaurant, took pictures of furniture, fixtures, lighting and even the wallpaper to design a new theme for their massive menu board,daily features menu and ice cream options.

The main board is the main show piece, merging all of the design elements together. A rich red diamond pattern background is modeled after the textured wallpaper in the dining room. Each food item resides on its own mini indigo blue felt, chrome rimmed menu board. The selection names and numbers are either red or silver chrome. Food images are big, colorful and beautifully photographed. Styling elements for the ice cream, beverages and kids menus help to cement the retro feel.

The Daily Specials and Ice Cream boards use the same overall style of mini menu boards and chrome lettering, but this time on a blue diamond textured background. These two menus hang high above the ordering counter. A third segment of this set of soffit menus included an LCD monitors featuring a cycle of additional ads and food items. we developed the assets for these as well, using many of the same design elements.

Zesto is a landmark restaurant all around Atlanta. Each location has a slightly different architecture and interior design, but all with a retro feel. The Piedmont Road location has a 1950’s feel to it, so we used fun fonts and bright colors. We chose a giant half-tone pattern background and segmented each food item with a bright red ringed, rounded rectangles. The main food items are huge and beautifully photographed. This massive 8×4 menu is easily readable no matter how long the line to order is.

Because of the unusual, space-age architecture, the daily specials board required odd angles to fit the space above the counter. Each daily special needed a slightly different space, reduced a bit each day.

The ice cream menu board features all of the same styling with the half-tone background patters, bright colors, beautiful, mouth-watering images and big plastic-like typography for item names.

The Zesto restaurant chain in Atlanta celebrated 65 years in business in 2014. While each location stands as sort of a different moment in time through the last 65 years, we chose to go closer back to the beginning to celebrate with this retro style poster. Our “colorized” image of young 40’s era friends sharing a delicious Zesto strawberry milk shake was perfect for conveying a simpler time. We added the Zesto cup and shake and revisited some of the Zesto brand elements we found on old advertisements, like the “Its Zesto Time” banner.  The “superman” style font treatment reminds of of a golden age of the cinema poster.

This second poster is a composite image we created from an stock photo of a waitress and a selection of Zesto food items. We combined all of the images and applied an illustration treatment to everything to simulate the old hand painted advertisement style.