Zesto is a landmark restaurant all around Atlanta. Each location has a slightly different architecture and interior design, but all with a retro feel. The Ponce de Leon location had a stunning, deco, traditional diner look to it featuring lots of shiny chrome, diamond pattered indigo tile and red vinyl. We toured the restaurant, took pictures of furniture, fixtures, lighting and even the wallpaper to design a new theme for their massive menu board,daily features menu and ice cream options.
The main board is the main show piece, merging all of the design elements together. A rich red diamond pattern background is modeled after the textured wallpaper in the dining room. Each food item resides on its own mini indigo blue felt, chrome rimmed menu board. The selection names and numbers are either red or silver chrome. Food images are big, colorful and beautifully photographed. Styling elements for the ice cream, beverages and kids menus help to cement the retro feel.
The Daily Specials and Ice Cream boards use the same overall style of mini menu boards and chrome lettering, but this time on a blue diamond textured background. These two menus hang high above the ordering counter. A third segment of this set of soffit menus included an LCD monitors featuring a cycle of additional ads and food items. we developed the assets for these as well, using many of the same design elements.
