Spectrum is a non-profit organization that supports the autism community in the greater metro-Atlanta area. Along with a redesign and rebuild of their website, Spectrum wanted to completely update their look from their traditional logo to reflect their outreach and available services for people with autism of all ages.
We chose to be extra bold, and as their name suggests, use a fuller spectrum of color. The puzzle motif is a traditional symbol of the autism community, so we incorporated the outlines of interconnecting puzzle pieces, which was very similar to their traditional logo, but this time with a bit more order and organization to the style and color bars.