This simple ad for Mac Mahon Law works well to convey to the reader the areas of practice and how to contact the firm. Since this is a print ad, we added a QR code along with the web address so readers simply scan the code to access the site.
The ad was created for a black and white publication, but this works perfectly for the formality associated with a law firm. The unmistakable Scales of Justice is all the imagery needed to identify this as an ad for a lawyer. The gavel on the law book is an image borrowed from the firm’s website, which helps solidify the association between the website and the advertisement.